MBA(A) 109 Communication in Organizations Notes cover all 4 units of this GGSIPU MBA (Analytics) Semester 1 paper in 51 pages, with 13 solved important questions, 46 short and long practice questions, 7 sample letters and drafts, and 9 numbered diagrams. They follow the MBA (Analytics) Scheme and Syllabus for batches from 2022-24 onwards.
Written by Prateek Talwar, Founder, Unnati Educations · Reviewed by Sheetal Kirola, M.Ed., Academic Head · Checked against the official ipu.ac.in syllabus PDF · Updated 14 October 2026 · Editorial policy
Scheme: MBA (Analytics) Scheme and Syllabus 2022-24 onwards | Applies to: batches from 2022-24 onwards | Verified against: syllMBAAnalytics180225.pdf, 18 Feb 2025
MBA(A) 109 Communication in Organizations at a glance: GGSIPU MBA (Analytics) Sem 1 credits, units and exam pattern
| Code and title | MBA(A) 109 Communication in Organizations (syllabus prints "MBA (A) - 109L") |
|---|---|
| Course and semester | MBA (Analytics), First Semester |
| Category and credits | Skill Enhancement · 3 credits · L 3, T/P nil |
| Marks | Internal assessment out of 25: Class Test-I (15) + presentation, viva-voce or group discussion (10) |
| End-term pattern | End-term marks and paper-setter instructions: not printed in the official PDF |
| Applies to | Scheme and Syllabus 2022-24 onwards (Sem 1-2 approved by the Academic Council, 22.03.2023, Item 55.77) |
| Units and outcomes | 4 units (12 + 12 + 8 + 10 = 42 hours) · 5 course outcomes |
| Paired lab | None |
MBA(A) 109 sits with ten other GGSIPU MBA (Analytics) Semester 1 papers and is the semester's only paper built on letters, presentations and speaking.
The scheme follows Ordinance 11 on examinations, so end-term minimums and re-appear rules come from there.
MBA(A) 109 Communication in Organizations Notes unit-wise: 13 solved questions and 7 sample drafts across 4 units
These MBA(A) 109 Communication in Organizations IPU notes run from page 4 to page 50, each unit ending in exam practice. Other papers' notes sit under GGSIPU MBA (Analytics) notes.
MBA(A) 109 Unit 1: Introduction to Business Communication
Pages 4 to 15. Six author definitions, the four directional flows with merits and limits, five Bavelas and Leavitt networks, Keith Davis's four grapevine chains, the process in ten elements (Fig. 1.2), seven barrier groups and thirteen gateways. Exam block: 4 solved and 12 practice questions.
| Basis | Formal | Informal (grapevine) |
|---|---|---|
| Speed | Slow | Very fast |
| Record | Usually written and recorded | Mostly oral; no record |
| Responsibility | Can be fixed | Cannot be fixed |
Quick look: formal vs informal communication (from page 10)
- Basis
- Speed
- Formal
- Slow
- Informal (grapevine)
- Very fast
- Basis
- Record
- Formal
- Usually written and recorded
- Informal (grapevine)
- Mostly oral; no record
- Basis
- Responsibility
- Formal
- Can be fixed
- Informal (grapevine)
- Cannot be fixed
MBA(A) 109 Unit 2: Written Communication and Application of Communication
Pages 16 to 27. After the 7 C's (excerpt below): ten parts of a business letter, four layouts, three letter plans and five sample letters (request, good news, sponsorship, sales, job application). Resume writing covers five formats and a fresher resume (Fig. 2.2). Exam block: 3 solved and 12 practice questions.
| Plan | Use it for | Order of ideas |
|---|---|---|
| Direct (deductive) | Good news, routine requests | Main idea, then details, then a friendly close |
| Indirect (inductive) | Bad news, refusals | Buffer, reasons, bad news, alternative, goodwill close |
| Persuasive (AIDA) | Sales letters, hard requests | Attention, Interest, Desire, Action |
Quick look: which letter plan to use (from page 20)
- Plan
- Direct (deductive)
- Use it for
- Good news, routine requests
- Order of ideas
- Main idea, then details, then a friendly close
- Plan
- Indirect (inductive)
- Use it for
- Bad news, refusals
- Order of ideas
- Buffer, reasons, bad news, alternative, goodwill close
- Plan
- Persuasive (AIDA)
- Use it for
- Sales letters, hard requests
- Order of ideas
- Attention, Interest, Desire, Action
MBA(A) 109 Unit 3: Oral Communication
Pages 28 to 39. Twelve presentation principles, six factor groups, video-conferencing with Skype (retired May 2025) and ten etiquette rules, then paralanguage, chronemics, proxemics, silence and kinesics. Speeches and HURIER listening close it. Exam block: 3 solved and 11 practice questions.
Quick look: Monroe's Motivated Sequence for a persuasive speech (from page 35)
- Attention: grab interest with a story or a striking fact.
- Need: show the problem and why it matters.
- Satisfaction: present your solution or proposal.
- Visualisation: help listeners picture the result.
- Action: tell them exactly what to do now.
MBA(A) 109 Unit 4: Recent Trends in Business Communication
Pages 40 to 50. Online communication and relationships with Media Richness Theory, online meetings in three stages, social networks, business blogs, Hofstede's six dimensions, Hall's context cultures and ten laws and codes. Exam block: 3 solved and 11 practice questions, plus a Zomato case study.
| Basis | High-context | Low-context |
|---|---|---|
| Meaning lies in | Context, relationships, non-verbal cues | Explicit words |
| "No" is said as | "We will consider it" | "No" |
| Agreements | Trust and relationship | Detailed written contracts |
Quick look: high-context vs low-context cultures (from page 46)
- Basis
- Meaning lies in
- High-context
- Context, relationships, non-verbal cues
- Low-context
- Explicit words
- Basis
- "No" is said as
- High-context
- "We will consider it"
- Low-context
- "No"
- Basis
- Agreements
- High-context
- Trust and relationship
- Low-context
- Detailed written contracts
MBA(A) 109 exam corner: 13 solved questions and 46 practice questions by unit
| Unit | Solved important questions | Short Answer Questions (2.5–5 marks) | Long Answer Questions (10–15 marks) |
|---|---|---|---|
| Unit 1 | 4 | 7 | 5 |
| Unit 2 | 3 | 6 | 6 |
| Unit 3 | 3 | 6 | 5 |
| Unit 4 | 3 | 6 | 5 |
Exam practice in the MBA(A) 109 notes, by unit
- Unit
- Unit 1
- Solved important questions
- 4
- Short Answer Questions (2.5–5 marks)
- 7
- Long Answer Questions (10–15 marks)
- 5
- Unit
- Unit 2
- Solved important questions
- 3
- Short Answer Questions (2.5–5 marks)
- 6
- Long Answer Questions (10–15 marks)
- 6
- Unit
- Unit 3
- Solved important questions
- 3
- Short Answer Questions (2.5–5 marks)
- 6
- Long Answer Questions (10–15 marks)
- 5
- Unit
- Unit 4
- Solved important questions
- 3
- Short Answer Questions (2.5–5 marks)
- 6
- Long Answer Questions (10–15 marks)
- 5
Four exam-style questions with answer pointers:
- Unit 1: Explain "noise" in the communication process. Interference at any stage; four kinds (physical, semantic, psychological, cultural); feedback detects it.
- Unit 2: Distinguish between a job application letter and a resume. Factual, point-wise resume versus a personalised, persuasive cover letter for one job.
- Unit 3: What is paralanguage? Why is it important in business? List volume, pitch, pace, tone, stress and pauses; stress its role on calls and video meetings.
- Unit 4: What is netiquette? Network + etiquette; give five rules such as no all-capitals, prompt replies and privacy.
The MBA(A) 109 notes solve 13 important questions across 4 units, plus 46 practice questions (25 short, 21 long) and 7 worked samples.
More practice sits in the MBA(A) 109 important questions.
Who writes and checks the MBA(A) 109 communication notes?
- Prateek Talwar, author. Founder, Unnati Educations. Associate Company Secretary (ACS), ICSI, membership no. 58704, since 15 May 2019. B.Com, University of Delhi (School of Open Learning), 2012. Author profile.
- Sheetal Kirola, subject reviewer. Academic Head, Unnati Educations. M.Ed. 7 years of experience. Reviewer profile.
Prateek wrote the MBA(A) 109 notes unit by unit against the official syllabus, keeping phrases such as "Barriers and Gateways" as headings. Sheetal reviewed language and the management content.
The 2026-27 edition is mapped to the 2022-24 onwards scheme and updates trends such as Teams after Skype and the DPDP Act, 2023. Last updated 14 October 2026, under our editorial policy.
The same team prepares GGSIPU important questions for every course.
How to write MBA(A) 109 answers: letter drafts, 7 C's examples and diagram-based theory answers
Letter and resume drafts (Unit 2). The notes' exam tip gives four scoring points: format (every part from letterhead to enclosures), plan (direct, indirect or AIDA), the 7 C's and tone. Name the plan and use realistic imaginary names, dates and figures.
7 C's answers. For each C: a one-line definition, two or three guidelines and a "poor vs improved" pair. The examples carry the marks.
Theory long answers. For "importance", write a short definition, 8 to 10 one-line points, a box diagram and a closing line such as "Communication is to an organisation what blood is to the human body". Sketch the five networks with dots and arrows.
In Unit 3, use the 4 P's (Plan, Prepare, Practise, Present) as sub-headings, and name Hall and Birdwhistell with proxemics, chronemics and kinesics.
Worked example: barriers and gateways. After the definition, answer in two columns:
| Barrier | Gateway |
|---|---|
| Technical jargon (semantic) | Simple, precise language; define terms |
| Status difference (organisational) | Open-door policy, skip-level meetings |
| Anger or anxiety (psychological) | Communicate when calm; show empathy |
Barrier to gateway pairs, as suggested in the Unit 1 exam tip (page 14)
- Barrier
- Technical jargon (semantic)
- Gateway
- Simple, precise language; define terms
- Barrier
- Status difference (organisational)
- Gateway
- Open-door policy, skip-level meetings
- Barrier
- Anger or anxiety (psychological)
- Gateway
- Communicate when calm; show empathy
For a Unit 4 blog question: headline, short hook, three or four sub-headings, conclusion and a call to action. Practise these formats on GGSIPU MBA (Analytics) important questions.
MBA(A) 109 and the GGSIPU MBA (Analytics) Sem 1 papers it connects to
MBA(A) 109 has no lab paper; all papers and labs are listed on the GGSIPU MBA (Analytics) syllabus page.
The GGSIPU MBA (Analytics) Sem 1 Communication in Organizations notes share topics with three papers:
- MBA(A) 101 Management Process and Organisational Behaviour: Unit III perception → Unit 1 psychological barriers.
- MBA(A) 111 Marketing Management: Unit III promotion mix → Unit 2 AIDA sales letter; Unit IV digital marketing → Unit 4 social media.
- MBA(A) 107 Information Technology for Management: Unit III internet and intranets → Unit 4 online communication.
MBA(A) 113 Introduction to Analytics and R, MBA(A) 115 Data Preparation and Exploration and labs MBA(A) 151, 153 and 155 produce charts that Unit 3's visual aid rules help you present. MBA(A) 103 and MBA(A) 105 do not overlap.
Conciseness, you-attitude and concreteness in business writing: excerpt from page 17 of the MBA(A) 109 notes
Excerpt from page 17
Conciseness
Conciseness means saying what you want to say in the fewest possible words without losing completeness or courtesy. A concise message saves the time of both writer and reader, and it is more forceful.
- Remove wordy expressions: "at this point of time" becomes "now", "in spite of the fact that" becomes "although", and "due to the fact that" becomes "because".
- Avoid unnecessary repetition.
- Include only relevant facts; avoid long introductions.
- Use active voice and short sentences.
| Wordy | Concise |
|---|---|
| We would like to take this opportunity to inform you that your order has been dispatched. | Your order has been dispatched. |
| Please find enclosed herewith the attached copy of the invoice. | The invoice is attached. |
Wordy vs concise (page 17)
- Wordy
- We would like to take this opportunity to inform you that your order has been dispatched.
- Concise
- Your order has been dispatched.
- Wordy
- Please find enclosed herewith the attached copy of the invoice.
- Concise
- The invoice is attached.
Consideration (you-attitude)
Consideration means preparing the message with the receiver in mind: his needs, interests, problems and emotions. It is popularly called the "you-attitude", as opposed to the "we" or "I" attitude.
- Focus on "you" instead of "I" or "we".
- Show reader benefits: what the reader gains.
- Emphasise positive, pleasant facts; avoid negative words like "fail", "reject" and "complaint".
| We-attitude | You-attitude |
|---|---|
| We are pleased to announce that we are opening on Sundays. | You can now shop with us on Sundays too. |
| We allow a 5% discount on cash payment. | You save 5% when you pay in cash. |
We-attitude vs you-attitude (page 17)
- We-attitude
- We are pleased to announce that we are opening on Sundays.
- You-attitude
- You can now shop with us on Sundays too.
- We-attitude
- We allow a 5% discount on cash payment.
- You-attitude
- You save 5% when you pay in cash.
Concreteness
Concrete messages are specific, definite and vivid rather than vague and general. They use facts and figures, action verbs and precise words.
| Vague | Concrete |
|---|---|
| Our product is very popular. | Over 2 lakh customers in 120 cities bought our product in 2025. |
| The profit increased a lot. | Net profit increased by 18%, from ₹40 lakh to ₹47.2 lakh. |
| The bill was paid recently. | The bill was paid on 12 October 2026 by NEFT. |
Vague vs concrete (page 17)
- Vague
- Our product is very popular.
- Concrete
- Over 2 lakh customers in 120 cities bought our product in 2025.
- Vague
- The profit increased a lot.
- Concrete
- Net profit increased by 18%, from ₹40 lakh to ₹47.2 lakh.
- Vague
- The bill was paid recently.
- Concrete
- The bill was paid on 12 October 2026 by NEFT.
Do the MBA(A) 109 notes cover the full GGSIPU syllabus?
Yes. Every topic under the four official MBA(A) 109 units has a matching section in the notes. Course outcome CO5 (business negotiations) has no unit topic and is touched only briefly.
| Official unit | Official topics | Where in the notes | Status |
|---|---|---|---|
| Unit I: Introduction to Business Communication | Business communication, definition, importance; forms and types (downward, upward, horizontal, lateral); formal and informal network; process; barriers and gateways | Sections 1 to 7, pages 4 to 14 | Covered |
| Unit II: Written Communication and Application of Communication | Principles of written communication, 7C's; business and commercial letter (request, good news, persuasive, sales letters); job application and resume writing | Sections 1 to 9, pages 16 to 26 | Covered |
| Unit III: Oral Communication | Principles of oral presentations; factors affecting presentation; video-conferencing and Skype; non-verbal communication (para language, time, space, silence, body language); informative and persuasive speeches; listening | Sections 1 to 6, pages 28 to 38 | Covered |
| Unit IV: Recent Trends in Business Communication | Online communication and personal relationships; handling online meetings; business communication via social network; writing social blogs; inter-cultural communication; ethical and legal issues | Sections 1 to 8, pages 40 to 49 | Covered |
Official MBA(A) 109 units mapped to the notes
- Official unit
- Unit I: Introduction to Business Communication
- Official topics
- Business communication, definition, importance; forms and types (downward, upward, horizontal, lateral); formal and informal network; process; barriers and gateways
- Where in the notes
- Sections 1 to 7, pages 4 to 14
- Status
- Covered
- Official unit
- Unit II: Written Communication and Application of Communication
- Official topics
- Principles of written communication, 7C's; business and commercial letter (request, good news, persuasive, sales letters); job application and resume writing
- Where in the notes
- Sections 1 to 9, pages 16 to 26
- Status
- Covered
- Official unit
- Unit III: Oral Communication
- Official topics
- Principles of oral presentations; factors affecting presentation; video-conferencing and Skype; non-verbal communication (para language, time, space, silence, body language); informative and persuasive speeches; listening
- Where in the notes
- Sections 1 to 6, pages 28 to 38
- Status
- Covered
- Official unit
- Unit IV: Recent Trends in Business Communication
- Official topics
- Online communication and personal relationships; handling online meetings; business communication via social network; writing social blogs; inter-cultural communication; ethical and legal issues
- Where in the notes
- Sections 1 to 8, pages 40 to 49
- Status
- Covered
Official source: MBA (Analytics) Scheme and Syllabus 2022-24 onwards (ipu.ac.in PDF). Topic wording is copied from it.
For CO5, the notes offer strategic silence (page 33) and listening for the other side's interests (page 36), but no negotiation chapter. Every course in GGSIPU notes is mapped to its official PDF the same way.
MBA(A) 109 communication notes FAQs
How do I get the full MBA(A) 109 notes?
Tap Get Full Notes to message us on WhatsApp at 9899436384. The full MBA(A) 109 notes come as a printed book of the same 51 pages; they are not available as a PDF. Delivery takes a maximum of 5 to 7 days, and the rest depends on your location.
Do the MBA(A) 109 notes follow the current GGSIPU MBA (Analytics) syllabus?
Yes. The notes follow the MBA (Analytics) Scheme and Syllabus marked "2022-24 onwards", whose first and second semesters were approved by the Academic Council on 22 March 2023 (Agenda Item 55.77). We checked each unit against the syllabus PDF on ipu.ac.in, and every listed topic has a matching section. The syllabus was last verified on 13 October 2026.
How is MBA(A) 109 marked, and what is the passing mark?
The MBA (Analytics) syllabus PDF prints internal assessment out of 25 marks: Class Test-I for 15 and a presentation, viva-voce or group discussion for 10. It does not print the end-term marks or a pass percentage for MBA(A) 109. For end-term minimums and re-appear rules, read GGSIPU Ordinance 11 on ipu.ac.in, which the scheme refers to.
Which MBA(A) 109 unit has the most letter-writing practice?
Unit 2, on pages 16 to 27. It has five complete sample letters (request, good news, sponsorship, sales and job application) and a fresher resume layout for an MBA (Analytics) student. Four of its six long practice questions ask you to draft a letter or a resume, so most writing practice for this paper belongs here.
Is there a lab paper paired with MBA(A) 109?
No. MBA(A) 109 is a 3-credit Skill Enhancement theory paper with three lecture hours a week and no practical hours. The first-semester labs, MBA(A) 151, 153 and 155, belong to Information Technology for Management, Introduction to Analytics and R, and Data Preparation and Exploration. So the full notes for this paper are one theory book.
Do the MBA(A) 109 notes cover negotiation from course outcome CO5?
Partly. CO5 asks for communication strategies for business negotiations, but none of the four official units lists negotiation as a topic. The notes touch it through strategic silence (page 33), listening for the other side's interests (page 36) and persuasion techniques for letters and speeches. There is no negotiation chapter, so use a textbook if your class goes deeper.
Get the full MBA(A) 109 Communication in Organizations Notes on WhatsApp
| Unit | Pages in the notes |
|---|---|
| Unit 1 | 4 to 15 (12 pages) |
| Unit 2 | 16 to 27 (12 pages) |
| Unit 3 | 28 to 39 (12 pages) |
| Unit 4 | 40 to 50 (11 pages) |
What the full MBA(A) 109 notes book contains
- Unit
- Unit 1
- Pages in the notes
- 4 to 15 (12 pages)
- Unit
- Unit 2
- Pages in the notes
- 16 to 27 (12 pages)
- Unit
- Unit 3
- Pages in the notes
- 28 to 39 (12 pages)
- Unit
- Unit 4
- Pages in the notes
- 40 to 50 (11 pages)
Printed book only, not available as a PDF: 51 pages, 9 diagrams, 2 case studies, 7 worked samples. Delivery takes a maximum of 5 to 7 days; the rest depends on your location. These Communication in Organizations notes in English use exam-ready wording.
Order the MBA(A) 109 notes book on WhatsApp (4 units, 51 pages)
Unnati Educations is an independent education provider based in Vikaspuri, Delhi. We are not affiliated with, authorised by, or endorsed by Guru Gobind Singh Indraprastha University (GGSIPU). 'GGSIPU' and 'IPU' are used only to describe the syllabus our notes follow. For official information, visit ipu.ac.in.
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