IGNOU Strategic Management – June 2025: Important questions, model answers & full writing guide.

IGNOU Strategic Management (June 2020 TEE) carries 100 marks. The student must answer each question worth 20 marks with structured answers.

This guide includes:

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• Past-pattern important questions
• Model Answers (with Introduction + Headings + Conclusion)
• Memory aid formulas
• Strategy Tips
• How to write 10-20 mark long answers
• Presentation tips for IGNOU format
• Exam Style preparation

Your answers will be clear, well-structured, and worth a high score if you follow these steps.

Word Direct Summary (Discover snippet)

THE IGNOU MCO-23 June 2025 exam has five 20-mark long-answer questions. This guide provides key expected questions, model IGNOU-style answers, a proper introduction-body-conclusion format, and writing guidelines aligned with evaluator expectations. This structure will help you achieve higher marks and a clearer presentation.

Quick snapshot – IGNOU MC-23 (Strategic management)

Why must the answers to Strategic Management (MCO-23) be structured

IGNOU evaluators prefer:

• A simple introduction
• Headings and sub-headings that are clearly defined
• Logical Sequence
• Example
• A brief conclusion

The answer is often poorly structured, and students lose marks for it.

This blog shows you how to write IGNOU-style answers.

GNOU MCO-23 Exam-Style Questions (June 2025 Pattern)

What is the definition of strategy in Q1(a)? What are the different levels of strategic planning?

Q1(b), What are objectives exactly? How are they determined? What are the qualities of a good objective?

The formatted IGNOU answers for both parts are shown below.

Q1(a). What do you mean by strategy? What are the levels of strategy?

(IGNOU Long Answer Format / 10 Marks)

Introduction

The strategy is the plan of action that an organisation uses to reach its long-term objectives. It provides direction for resource allocation, market positioning, and environmental response. Every major decision is guided by a strategy that integrates strengths and opportunities from both the inside and outside.

Nature of Strategy

1. Long-Term orientation – The strategy is the plan that outlines where the company wants to be in the future and how it will achieve it.
2. Integrated decision Pattern – Aligning decisions and actions helps departments achieve unity.
3. Environmental Alignment – Strategic planning combines opportunities and threats with organisational capabilities.
4. Optimal Resource Allocation – It guides the best use of resources: human, financial, and technological.

Levels Of Strategy

1. Corporate-Level Strategy
   • The organisation’s vision, scope, and direction are determined.
   • Covers expansion, mergers, diversification, and retrenchment decisions.
   • Top management creates these strategies.
2. Business-Level Strategy
   • Concentrates on how an organisation competes within its industry.
   • Includes cost leadership, differentiation, and niche focus.
3. Functional-Level Strategy
   • Prepared for specific departments, including marketing, HR, finance, operations, and R&D.
   • Turns broad strategies into actionable plans.
4. Coordination Among Levels
   • Functional strategies support business strategies.
   • Business strategies support the corporate strategy.
   • All levels must align for effectiveness.

Conclusion

A strategy integrates corporate, business, and functional decisions. The alignment of these levels is essential to ensuring competitiveness, growth and sustainable performance.

Memory trick: “LURE CBF”

• L Long-term Direction
• Unity and Purpose
• Resource deployment
• Environmental Fit
• Corporate level
• Business Level
• Functional Level

Now, let’s address Q1(b): What are objectives, and what makes a good objective?

(10 Marks)

Introduction

The specific outcomes an organisation aims to achieve within a given time period are called objectives. They translate mission statements into measurable goals and guide planning and performance management.

Definition of Objectives

Desired end results such as profit, growth, or market share.

1. Quantitative or qualitative – Objectives can be quantitative (sales targets) or qualitative.
2. Functional Targets – Set for marketing, HR, or finance.

How to Set Objectives

1. Future Orientation – The objectives reflect both long-term and short-term goals.
2. Measurability – Objectives must be quantifiable and verifiable.
3. Realistic targets – Targets must match resources and environment.
4. Time-Bound Nature – Each objective needs an end date.

Good Objectives

Clear and free from ambiguity.

1. Measurability – Use numbers, percentages, or observable indicators.
2. Achievability – Should be realistic given resources.
3. Time-Limited – Specify a time period for each objective.
4. Flexibility – Objectives can be revised as the environment changes.

Conclusion

Objectives turn strategy into action plans. Clear, measurable objectives help improve planning and evaluation.

Memory trick: “CMAT F”

• Clear
• Measurable
• A Achievable
• Time-bound
• Flexible

Expected Twenty-Mark Questions for the June 2025 (Concept-Based)

These papers are academic, thematic and safe for Discover. They follow textbook patterns, not previous ones.

1. Discussion of the elements and importance of the Strategic Management Process.
2. Use SWOT analysis to formulate a strategy.
3. With examples, explain Porter’s Five Forces Model.
4. Use suitable illustrations to describe Corporate growth strategies.
5. Explain the concept and types of Strategic Control.

All articles should be written using the same method: introduction, headings, and conclusion.

How To Write High-Scoring MCO-23 IGNOU Answers

Answers with 10 and 20 marks should be arranged in this order:

1. Introduction
2. Use bullet points and headings.
3. Explain Concept + Show Example.
4. Add 6 to 8 strong points per section.
5. Conclude with a conclusion.
6. You can use the memory tricks provided above.
7. Use black/blue ink to keep handwriting neat.
8. Keep the line spacing between points.
9. Use bullets instead of paragraphs when writing.
10. Answers should be between 2.5 and 4 pages long for 20 marks.

Final Word

This blog provides you with IGNOU-style and examiner-friendly IGNOU MCO-23 answers.

• Introductions that are appropriate
• Body structure
• Correct conclusions
• Memory Help Codes
• Exam-pattern answer style