IGNOU MBA in Marketing Management Admission 2025: Unlock Your Future in Marketing
Are you ready for the fast-paced world of marketing to change your life? The IGNOU MBA in Marketing Management Admission offers a unique and valuable opportunity to develop the skills and knowledge necessary for success in today's impactful marketing industry. Marketing isn't just about selling things; it's all about understanding the consumer, crafting powerful brand strategies, and driving success in a digitally-driven world.
IGNOU's MBA in Marketing Management allows you to enhance your marketing expertise and transform your professional career through flexible distance learning. This program will prepare you for success, whether you are a professional in the business world or a recent graduate. With a structured program, relevant skills, and exposure to the real world, you will be ready to take on marketing campaigns and digital campaigns, initiatives, etc.
In this comprehensive guide, you'll learn everything about the IGNOU MBA Marketing Management Admission 2020, including course information, eligibility criteria, and a breakdown of the syllabus. You'll also find out what career opportunities, job roles, and salary expectations aprovideWe wiwith will also give you insights as to why this is the best program for those looking to become marketing advanced professionals or grow in their current positions.
IGNOU's MBA in Marketing Management opens up many possibilities for you in business and marketing. In today's digitally transformed and globalized landscape, marketing professionals across industries are in high demand. We'll dive into the reasons this program can be the key to a successful career.
| Feature | Details |
|---|---|
| Programme Code | MBAMK |
| Programme Name | Master of Business Administration (Marketing Management) |
| Type | Postgraduate Degree |
| Mode of Study | Open and Distance Learning (ODL) |
| School | School of Management Studies, IGNOU |
| Duration | Minimum 2 Years (4 Semesters) — Maximum 4 Years |
| Medium of Instruction | English |
| Eligibility | Bachelor’s Degree with 50% marks |
| Graduation Award | MBA (Marketing Management) |
| Support Partner | Unnati Education: Admission, Assignments & Exam Support |
Last Date (Tentative): The session typically closes around 31 August 2025. Apply early to ensure timely enrollment and access to materials. Unnati Education manages portal login, form filling, subject selection, and confirmation tracking to keep your registration error-free.
The IGNOU MBA is divided into four semesters spread over two years. The program aims to provide a well-rounded educational experience with an emphasis on theoretical knowledge as well as practical skills. The curriculum covers a range of marketing areas, including digital marketing, traditional marketing, brand management, and more.
| TYPE | SUBJECTS | CODE | CREDITS |
|---|---|---|---|
| CORE | Management Functions and Organisational Behaviour | MMPC‑001 | 4 |
| CORE | Human Resource Management | MMPC‑002 | 4 |
| CORE | Business Environment | MMPC‑003 | 4 |
| CORE | Accounting for Managers | MMPC‑004 | 4 |
| CORE | Quantitative Analysis for Managerial Applications | MMPC‑005 | 4 |
| CORE | Marketing Management | MMPC‑006 | 4 |
| CORE | Business Communication | MMPC‑007 | 4 |
| TYPE | SUBJECTS | CODE | CREDITS |
|---|---|---|---|
| CORE | Information Systems for Managers | MMPC-008 | 4 |
| CORE | Management of Machines and Materials | MMPC-009 | 4 |
| CORE | Managerial Economics | MMPC-010 | 4 |
| CORE | Social Processes and Behavioural Issues | MMPC-011 | 4 |
| CORE | Strategic Management | MMPC-012 | 4 |
| CORE | Business Laws | MMPC-013 | 4 |
| CORE | Financial Management | MMPC-014 | 4 |
| TYPE | SUBJECTS | CODE | CREDITS |
|---|---|---|---|
| ELECTIVE (Choose any 4) | Consumer Behaviour | MMPM-001 | 4 |
| ELECTIVE | Sales Management | MMPM-002 | 4 |
| ELECTIVE | Product & Brand Management | MMPM-003 | 4 |
| ELECTIVE | Marketing of Services | MMPM-005 | 4 |
| CORE | Research Methodology for Management Decisions | MMPC-015 | 4 |
| CORE | International Business Management | MMPC-016 | 4 |
| CORE | Project Course | MMPP-001 | 8 |
| TYPE | SUBJECTS | CODE | CREDITS |
|---|---|---|---|
| ELECTIVE (Choose any 4) | International Marketing | MMPM-004 | 4 |
| ELECTIVE | Marketing Research | MMPM-006 | 4 |
| ELECTIVE | Integrated Marketing Communication | MMPM-007 | 4 |
| ELECTIVE | Rural Marketing | MMPM-008 | 4 |
| ELECTIVE | Retail Management | MMPM-009 | 4 |
| CORE | Advanced Strategic Management | MMPC-017 | 4 |
| CORE | Entrepreneurship | MMPC-018 | 4 |
| CORE | Business Ethics and Corporate Social Responsibility | MMPC-020 | 4 |
This program suits both fresh graduates and working professionals. Unnati Education verifies eligibility and guides enrollment step-by-step.
Salary Range: ₹6 LPA – ₹15 LPA depending on role and experience.
