IGNOU Post Graduate Diploma in Marketing Management Admission is a program designed to give learners a firm foundation in the areas of modern marketing, customer behaviour, brand, sales, strategic communication, and branding. Unnati Education is a place where we encounter many students looking to gain skills for today's highly competitive business world, while also wanting to maintain their current job and not have to sacrifice personal commitments. This diploma perfectly fits this requirement.
The marketing of today goes far beyond advertising. This includes understanding customers, markets, competitors, planning, managing brands and researching trends. This course is perfect for those who have no prior experience with management. All they need is a high school diploma and an open mind.
With this program, learners gain practical knowledge in marketing and the ability to apply it. They can work with confidence in such fields as retail strategy or product development. This diploma offers a structured curriculum, an array of electives, and concepts relevant to industry.
We will walk you through each part of the programme so you'll know what you should expect. As always, our team is here to guide you from the beginning to the end of the journey.
IGNOU Post Graduate Diploma in Marketing Management Admission is often the best choice for those who are looking to break into the business or corporate world. The program has several unique features:
PGDIMM has many highlights, including:
The marketing diploma balances high-level theoretical knowledge with the skills necessary for real work.
| Feature | Details |
|---|---|
| Programme Code | PGDIMM |
| Programme Name | Post Graduate Diploma in Marketing Management |
| School | School of Management Studies (SOMS) |
| Duration | Minimum 1 Year – Maximum 3 Years |
| Medium | English |
| Eligibility | Any Bachelor’s Degree |
| Total Credits | 36 |
Marketing management is about understanding the market and analyzing consumer behaviour. It also involves designing product strategies. PGDIMM introduces students to marketing in an organized way, so they feel confident when approaching the field.
It is suitable for:
Marketing isn't just about selling. It's about solving customers' needs, creating brand value and creating memorable experiences. It teaches learners how to be strategic, make informed decisions, understand the market, and think critically.
The course is structured around 36 credits. Students take compulsory business courses, then electives to deepen their understanding of international marketing, marketing research, consumer insight, product strategy and communication.
Simple and straightforward, the structure makes it easy for students to learn. Students can move easily from basic concepts to advanced ones by learning in semesters. It uses an array of tools and techniques, including marketing frameworks, analytical approaches, and organizational methods. Assignments, case studies and consumer analysis are used to provide practical experience.
| Course Code | Title of the Course | Type of Course | Credits |
|---|---|---|---|
| Semester I | |||
| MMPC 001 | Management Functions and Organizational Processes | Compulsory | 4 |
| MMPC 006 | Marketing Management | Compulsory | 4 |
| MMPM 001 | Consumer Behaviour | Elective | 4 |
| MMPM 002 | Sales Management | Elective | 4 |
| MMPM 003 | Product and Brand Management | Elective | 4 |
| MMPM 009 | Retail Management | Elective | 4 |
| Semester II | |||
| MMPM 005 | Marketing of Services | Elective | 4 |
| MMPM 004 | International Marketing | Elective | 4 |
| MMPM 007 | Integrated Marketing Communication | Elective | 4 |
| MMPM 006 | Marketing Research | Elective | 4 |
| Total Credits | 36 | ||
Learners must satisfy the following requirements in order to be eligible for the program.
Open eligibility allows this diploma to be accessible by a large group of students, whether they come from a business, humanities or science background, as well as professional ones.
This program is designed to help you develop both a strong foundation and a marketing mindset. Major objectives of the program include:
Students will not only learn what marketing is, but also how they can apply this knowledge.
The PGDIMM will enable learners to do the following:
This outcome helps learners to become solutions-driven professionals who can bring value into organizations right away.
The marketing field is dynamic, and this diploma can open many doors. Some of the most common careers include:
There are many different marketing careers. Learners can pick roles based upon their skills in communication, creativity, data analytics or research.
Unnati Education focuses on guiding learners to a smoother, stress-free journey. We help students understand concepts and manage assignments.
Support includes:
Our main goal is to help students progress from start to finish. Our goal is to ensure learners feel supported throughout their entire journey, from zero to one hundred.
Students can complement PGDIMM by taking additional marketing courses, such as:
These courses allow learners to develop their expertise and keep up with the competition in today's competitive market.
The PGDIMM Program has many benefits.
IGNOU Post Graduate Diploma in Marketing Management Admission is the perfect program for those who wish to improve their marketing knowledge, develop strategic thinking, and better understand customers. Curriculum adapted to industry requirements and flexible for students of all backgrounds. This program is an excellent foundation for advanced study and career development.
Unnati Education supports learners in every stage of their learning journey, from day one to completion.
