
| Aspect | Description | Real Indian Example |
|---|---|---|
| 1. Fair & Ethical Recruitment | No discrimination on caste, gender, religion, region. Transparent, merit-based hiring. | Infosys, TCS – blind recruitment, diversity hiring |
| 2. Equal Opportunity & Diversity | Gender, LGBTQ+, PwD inclusion, anti-harassment policies (POSH). | Tata Group’s “Second Career” for women returnees, Accenture 50% women workforce target |
| 3. Safe & Healthy Workplace | Physical safety, mental health programmes, ergonomics, zero accident goal. | Tata Steel – “Safety First” culture, HUL mental health counselling |
| 4. Fair Wages & Timely Payment | Living wage (not just minimum), bonus, ESOPs. | Marico, Godrej – industry-leading salaries + profit sharing |
| 5. Learning & Development | Continuous training, leadership programmes, sponsorship for higher education. | Wipro, Infosys – massive training budgets, iGuru, InfyTQ platforms |
| 6. Work-Life Balance & Flexibility | WFH, flexible timing, sabbaticals, childcare support. | Google India, Microsoft – unlimited sick leave, parental support |
| 7. Employee Welfare & Benefits | Medical insurance for family, housing, transport, crèche, food. | TCS, Cognizant – comprehensive health cover, campus facilities |
| 8. Participation & Voice | Open-door policy, town halls, employee surveys, unions respected. | HUL “Employee Voice” surveys, Tata Workers’ Union legacy |
| 9. Dignity & Respect | No forced labour, no verbal abuse, whistle-blower protection. | Azim Premji Foundation – strict anti-harassment policy |
| 10. Community & Social Contribution | Encourage volunteering, matching grants for employee donations. | IBM, Deloitte – “Volunteer hours” counted in appraisal |
| Model | Period / Philosophy | Key Features | Examples |
|---|---|---|---|
| 1. Ethical / Gandhian Model (Trusteeship) | Pre-independence & early industrialists | Wealth belongs to society → Businessmen are trustees Voluntary philanthropy in education, health, community welfare |
Tata (Jamshedpur, IISc, TISS), Birla (BITS Pilani), Bajaj, Godrej family trusts |
| 2. Statist Model (Nehruvian / PSU Era) | 1950s–1980s | State as main driver of development PSUs had explicit social objectives (employment, regional balance) |
Sail, BHEL, ONGC townships, schools, hospitals |
| 3. Liberal / Market-Driven Model | 1991 onwards (LPG reforms) | Profit maximisation first CSR seen as cost or PR, minimal voluntary spending |
Many new private companies before 2013 law |
| 4. Stakeholder Model | 2000s onwards | Balance interests of all stakeholders CSR integrated into business |
HUL (Shakti), ITC (e-Choupal), Mahindra (Nanhi Kali, ESOPs for farmers) |
| 5. Strategic / Shared Value Model | 2010s onwards (post Companies Act 2013) | CSR as core business strategy Creates competitive advantage while solving social issues |
Reliance Foundation (rural transformation + digital), Aditya Birla (education + skills), Ambuja Cement (water security) |